ADVT - Advertising |
2025-2026 GRADUATE STUDIES CATALOG
Effective 1 June 2025 through 31 May 2026
Please see the Graduate Catalog Archives for PDF versions of past catalogs.
Course Descriptions
ADVT 5100 Strategic Principles of Advertising and Marketing Communication (3)
Students learn the fundamental advertising and marketing communications terms, concepts, theories, and tools (traditional and nontraditional) used to assess an organization's marketing communications situation and derive an effective strategic plan to accomplish a client's marketing communications objectives. Topics include establishing objectives,