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George Herbert Walker School of Business & Technology | Department of Management
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Master of Science in Marketing with an Emphasis in Analytics — In Person and ɫɫ¸£ÀûÉç Online
Average Time to Complete Degree: 2 to 3.5 years (depending on course load)
STEM Program
Make a Change This May
Grad school just got more affordable. For a limited time, ɫɫ¸£ÀûÉç is waiving the $50
app fee and offering a $500 scholarship to all May applicants. Exclusions Include: Doctor of Nurse Anesthesia Practice (DNAP)
Earn an MS in Marketing with an Emphasis in Analytics Degree and Move Forward in Your
Career
The MS in Marketing with an Emphasis in Analytics program can provide you with the
tools and knowledge you need to excel in the field of marketing. We prepare students
to solve complex marketing problems and make informed decisions by integrating marketing
strategic thinking with data modeling and analysis.
With a curriculum emphasizing the application of data analytics to marketing strategy,
you will be prepared to make impactful decisions that drive success. Our experienced
faculty provide a supportive and challenging application-based learning environment
where you can develop your personal and professional skills. Join our program and
position yourself for a successful career in marketing analytics.
Our MS in Marketing program has a rich 20-year history. We recognize the growing importance
of data analytics in the field of marketing and have responded by introducing a new
Analytics emphasis, designed to meet the increasing demand for professionals with
expertise in marketing analytics, which requires a deeper understanding than what
is covered in the general MS in Marketing program. With this new emphasis, we provide
our students with the knowledge and skills necessary to excel in this dynamic and
rapidly evolving field.
Obtain a Global Education Focused on Your Professional and Personal Development
ɫɫ¸£ÀûÉç provides unique global experiences that will prepare you to lead
in your community and around the world. Learn to address critical issues facing marketing
experts, and leverage analytics and other tools to produce impactful marketing strategies.
As you earn your graduate marketing degree, you’ll build knowledge and skills in managing
value creation by developing and evaluating marketing strategies and objectives to
foster long-term success and promote meaningful relationships.
Our marketing graduate program will also develop your personal skills in communication,
personal brand management, leadership, ethics, all of which are keys to success as
a marketing professional.
Earning your graduate marketing degree is a smart decision in today’s business climate.
Evidence suggests that graduates with specialized business master’s degrees are becoming
more desirable to employers.
Choose ɫɫ¸£ÀûÉç for Your MS in Marketing with an Emphasis in Analytics Degree
Develop Your Expertise
The MS in Marketing program provides a specialized skill set that can make you stand
out to potential employers and enhance your career opportunities. Our program equips
students with effective data analysis skills, including the ability to analyze and
present business data, articulate forecasting and predictive models, and develop meaningful
reports and visualizations for technical and non-technical audiences.
Learn From Faculty Mentors Who Are Experienced Industry Pros
Our classes are taught by instructors who hold current industry positions, bringing
valuable real-world experience to the classroom and ensuring that the concepts taught
are relevant.
Benefit From Close Interaction and Availability
With smaller class sizes, our program fosters critical discussions among students
and allows for more personalized attention, leading to a deeper understanding of the
topics covered.
Obtain a World-Class, Accredited Master of Science in Marketing with an Emphasis in
Analytics Degree
Our MS in Marketing degree program is accredited by the , which is dedicated to improving the quality of business schools and programs around
the world.
Expand Your Professional Network And Your Personal Brand
Leverage ɫɫ¸£ÀûÉç’s relationships and collaborations with more than 100 multinational,
regional and local organizations. Take advantage of professional networking events
and other interactive opportunities to make connections that can boost your career
options.
Have Confidence Receiving an Accredited Education
Our Walker School of Business & Technology is accredited by the ACBSP, an organization dedicated to improving the quality of
business schools and programs around the world, and ultimately, to improving the practice
of business in every industry.
Explore the Program
MS in Marketing with an Emphasis in Analytics
Find out more about the overall curriculum, electives and learning outcomes.
What Can You Do with a Master of Science in Marketing with an Emphasis in Analytics
Degree?
ɫɫ¸£ÀûÉç’s graduate Marketing degree program with an Emphasis in Analytics promotes
and supports individual success by preparing students to enter or advance their careers
as marketing managers, executives and other key positions in the wide-ranging field
of marketing.
As a program graduate, you’ll be able to effectively evaluate and analyze information
in order to make impactful strategic marketing decisions. You’ll learn to effectively
manage value creation by developing and evaluating marketing strategies and objectives
to foster long-term success and promote meaningful relationships.
Potential positions may include:
Brand Manager
Product Development Manager
Digital Marketing Manager
Management Consultant
Business Analyst
Social Media Marketer
Sales Manager Specialist
Nonprofit Marketing Specialist
According to the , overall employment of advertising, promotions and marketing managers is projected
to grow 10% from now until 2031 — nearly double the growth rate for all jobs.
Salary Information for MS in Marketing with an Emphasis in Analytics Graduates
Many career positions for marketing professionals offer attractive salaries. The reports that the median annual salary for advertising, promotions and marketing managers
is $133,380. According to the bureau's salary statistics for related career areas,
the annual median salary for public relations and fundraising managers is $119,860,
and the annual median salary for sales managers is $127,490.